I bought a brick of American Eagle 38 gr High Velocity .22LR ammo at the local sporting goods store. At $18.99, the price was about what 500 rounds of .22 are going for around here.
When I got home, however, I noticed that the "brick" was ten boxes of FORTY rounds, not 50! Only 400 rounds in this "brick". Here is what a single box looks like:
You'll notice that this marketing image doesn't show the number of rounds in the box.....
It makes me very angry to see that some companies have begun to slyly cheat their customers with the use of deceptive packaging in order to avoid the appearance of raising their prices. (Have you checked the actual volume of your "half-gallon" container of ice cream recently? Bet it's only 1.5 quarts and not 2!) While "legal", this deceptive behavior is clearly unethical and doesn't say much for the integrity of the company.
I hope Federal PR folks are reading this and that they choke on this message. I have noticed Federal seems to have become a bunch of chiselers lately. And don't forget that their parent company, ATK, illegally tried to stop sales of surplus military once-fired brass last year by buying it "under the table" from the military in some smoke-filled room deals.
In my opinion, ATK owes American shooters an accounting of this recent slimy and shady behavior.